how Cornbread Hemp Boosts Conversions and AOV by up to 50% with Because
Industry
- Health and Wellness
- Supplements
challenges
Manual updates to on-site messaging meant limitations to provide personalized experiences that aligned with their customers' journeys.
GOALS
Create a tailored on-site experience for customers without putting a strain on time and resources.
Tech Stack
- Shopify Plus
- Klaviyo
- OctaneAI
USE CASES
- Dynamic Quiz-Based Messaging
- Dynamic Top Bars
- Dynamic Promotions
results
- 35% AOV increase
- 16% ATC Rate Increase
- 10% Conversion Rate Lift
- 0 Developer Hours
Challenges creating personalized customer experiences
Cornbread Hemp is a premium CBD company dedicated to helping customers live their best lives through high-quality, in-house manufactured CBD products. Their offerings range from sleep aids to recovery solutions, all designed to improve overall wellness.
Cornbread Hemp's products range from $34.99 to $74.99, depending on potency and type.They also offer a subscription model with a 20% discount, allowing customers to receive deliveries every 4, 6, or 8 weeks. Katherine Goodman, the Director of Retention at Cornbread Hemp, focuses on optimizing the customer lifecycle and ensuring a seamless shopping experience for Cornbread Hemp's customers.
Before integrating Because into their tech stack, Cornbread Hemp faced several challenges in optimizing their Shopify store:
- Lack of dynamic customization: The team struggled to provide personalized experiences for customers coming from various touch points, including paid ads, social media, and email campaigns.
- Manual updates: Significant time was spent manually updating announcement bars, collection page copy, and product descriptions for each new campaign or promotion.
- Inability to follow customer journeys: Their site lacked the ability to dynamically adapt content based on a customer's behavior and preferences throughout their time on site.
These challenges hindered Cornbread Hemp's efforts to turn casual browsers into customers and maximize the value of each transaction.
Interview with the team
dynamic messaging to support the customer journey
The journey to implement dynamic messaging began when Cornbread Hemp's web developer discovered Because and connected with our Founder. Their team quickly saw how Because makes dynamic content accessible without any code, allowing them to personalize the on-site experience for shoppers in more creative and efficient ways. Their Director of Retention, Katherine, wanted to align their on-site messaging with their overall customer journey efforts to ensure maximum effect. Here are just a few of the successful campaigns that the team implemented to achieve their goals.
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Dynamic Quiz-Based Top Bar:
The team integrated their OctaneAI Product Recommendation quiz with Because, allowing them to display personalized banners and product suggestions based on quiz results. Cornbread's overall Average Order Value during the trial period saw a 30-50% improvement, which was largely affected by this personalization. They also saw a 5-10% lift in overall conversion rates, which was another benefit of creating alignment between the customer’s individual problems and the specific solution that Cornbread could offer.
In addition to the OctaneAI integration, quiz result messaging utilized Klaviyo Segments to ensure the right product recommendations were shown to each customer. The Because rules engine and editor allowed the Cornbread team to set this up without code, in a style that matched perfectly with their site.
Dynamic Abandoned Cart Campaign:
The team utilized Klaviyo segments to implement a targeted campaign for users with items in their abandoned carts, displaying urgency-driven messages to encourage completion of the purchase. This resulted in a 15% increase in Conversion Rate and a 16% increase in Add to Cart rate in A/B testing over a control group; simply by targeting the abandoned cart segment. These improvements directly translated to revenue growth and more efficient customer acquisition for Cornbread Hemp.
Cornbread Hemp's Advice for other brands
For e-commerce brands considering conversion rate optimization tools like Because, Katherine offers the following advice:
- Test everything: Don't assume you know what will work best for your customers. A/B test different approaches to find the most effective strategies.
- Explore the tool's capabilities: Spend time learning and experimenting with the platform to maximize its potential.
- Integrate into your workflow: Make the tool a part of your regular marketing planning and tech stack to ensure consistent use and benefits.
- Be open to new ideas: Because offers many possibilities beyond basic personalization. Be willing to try new approaches and features to fully leverage the tool's capabilities.
Want to Replicate Cornbread Hemp’s Success?
Cornbread Hemp's success story with Because demonstrates the power of personalization and dynamic content in e-commerce. By implementing Because, they were able to significantly improve their Average Order Value, Conversion Rates and overall customer experience, and setting the stage for continued growth. The ease of use, flexibility, and robust features of Because have made it an integral part of Cornbread Hemp's marketing strategy.
Ready to level up your e-commerce website and see these benefits in action? Set up your demo and 14-Day Free Trial today!
ready to see for yourself?
"See what Because can do for you! Dynamic content for conversion is very important, a personalized, unique experience is what customers want to see."
-Katherine
Director of Retention at Cornbread Hemp
ready to see for yourself?
book a demoHere's What to Expect
Here's What to Expect
When you book time with our team, we’ll ask you questions about your conversion goals, take you through a high level overview of Because, and assess the potential conversion impact on your business.
When you book time with our team, we’ll ask you questions about your conversion goals, take you through a high level overview of Because, and assess the potential conversion impact on your business.
