"A good partner is not just someone who stands by your side; they are the one who helps you soar to new heights." This is true in life, and in ecommerce. A good partner can take you further, faster. That’s exactly what Roswell NYC is, and with deep expertise across every facet of ecommerce.
A recognized Shopify Plus Partner and a Klaviyo Platinum Partner, Roswell NYC has a unique combination of breadth and depth in key services:
Specializing in Shopify and Shopify Plus platforms.
Creating visually appealing and user-friendly online store.
Offering retention marketing, paid ads, SEO, and loyalty programs.
Emily Roberts, VP of Growth Marketing at Roswell NYC, describes the team: "We're a very passionate group of ecommerce professionals. We take a lot of pride in creating catered experiences that are very nuanced for each of our brands that we work with."
VP of Growth Marketing
VP of Strategy and Business Development
This tailored approach allows Roswell NYC to meet the unique needs of each client, from small startups to established Shopify Plus brands.
A few of Roswell’s clients include recognizable brands that are leaders in the e-commerce space, Amika, Fasthouse, The Honest Kitchen, and more:
We’re proud at Because to call Roswell NYC a partner.
Our no-code, dynamic personalization and CRO platform is a perfect complement to Roswell’s data-driven approach to increasing revenue with marketing, development, and design.
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When Roswell NYC begins working with a new brand, they take a holistic approach to understanding the client's ecosystem. James Roberts, VP of Strategy and Business Development, elaborates, "We are taking a look at their whole ecosystem, everything that they're doing to bring in new users, new visitors, all their attribution channels, how they're measuring those."
This comprehensive analysis allows Roswell NYC to identify areas for improvement and develop strategies that drive growth. A quick case study of Roswell client, Amika, shows how they leverage their suite of expertise to grow brands.
For Roswell NYC, key focus areas include:
Design: Stunning visuals that elevate a Shopify brand experience
Technology: Custom tech solutions that power seamless, scalable e-commerce
Strategic Growth: Data-driven growth strategies that drive sales
Retention: Boost customer loyalty with personalized retention marketing techniques
The partnership with Because has been instrumental in implementing these strategies.
As James notes, "Because has come along and just been really critical for us, it's been such a great partnership. Specifically, it's like turbocharging our push towards conversion rate optimization."
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In this conversation with Emily and James, we dive in to how the partnership between our two companies leads to growth for the brands we work with.
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The Roswell team shared several examples of how they've used Because to drive results for their clients:
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Why exactly is Roswell NYC a stellar partner for Because, as well as Shopify Plus Partner and a Klaviyo Platinum Partner? Ashland Stansbury highlights several reasons why Roswell stands out:
Comprehensive Services: "If you're looking for that full suite of services across retention, design, development, you know, email marketing, SMS, Roswell NYC literally has all of the knowledge in one place."
Focus on Retention: "Roswell NYC is one of those agencies that really sharply has their eyes focused on retention."
Collaborative Approach: "Everyone at Roswell NYC is just an extremely enjoyable person to work with. I think it's incredibly important when you work with an agency that you actually really enjoy the people that you're working with, because they really are an extension of your team."
The partnership between Roswell NYC and Because exemplifies the power of combining deep e-commerce expertise with personalization technology. By focusing on data-driven strategies, subtle messaging, and continuous testing and optimization, this collaboration is helping e-commerce brands achieve significant improvements in conversion rates, customer engagement, and overall revenue.
The Roswell and Because partnership provides a blueprint for how agencies and tech providers can work together to deliver these experiences at scale, without requiring extensive development resources.
Interested in implementing these growth strategies? Explore how personalization and dynamic website experiences could drive growth for your brand.
Reach out to Roswell NYC or book a demo with Because to learn more about how their partnership could benefit your business.
