Badges

E-Commerce | Beauty & Skincare, Health & Wellness, Fashion, Technology, and other Direct to Consumer Brands

Page on Shopify:

Collection

Overview:

The Because Badges feature is a dynamic product labeling system that visually highlights items based on product rules and/or rules based on user behaviors or preferences.

These badges can be customized to display various information, such as age suitability, size recommendations, product features, promotions, and much more.

Why not just use Shopify badges?

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Key Performance Indicators (KPIs)

Why It Matters

Instant Relevance

Badges help shoppers scan product options to quickly determine interest and suitability. This makes shopping easier, and provides a personalized browsing experience.

Improved Navigation

By providing key product details early on, shoppers spend less time clicking in and out of PDPs. This helps them find the right products more quickly, and reduces decision fatigue.

Higher Conversion Rates

By utilizing product badges, merchants raise the likelihood that customers find the items they are looking for, making purchase decisions faster and easier.

Examples

Product Specification Badges

The Adventure Challenge uses dynamic badges show age-appropriate ranges for products tailored to different age groups. Our no-code rules engine allows you to easily call out product specifications or features on products within collections.

Dynamic Quiz Result Badges

Ethique uses a "Your Perfect Match" badge on products that align with the customer's quiz results.
This kind of personalized, quiz-based, badge reinforces confidence by highlighting products that fulfill specific preferences or needs.

Dynamic USP Badges

Dynamic badges designed to highlight a product’s unique selling points (USPs) directly on product pages, creating urgency and excitement. These visually engaging badges adapt automatically to showcase attributes like "Selling Fast," "Limited Edition," "Online Exclusive," and "New," making it easier for customers to spot what’s special about a product at a glance.

Flash Sale Badges

Flash Sale badges are eye-catching indicators designed to highlight products included in limited-time sales. These dynamic badges emphasize urgency, perfect for driving immediate action. Flash Sale badges create a sense of excitement and encourage customers to grab the deal before it’s gone. Best of all they can be scheduled to automatically turn on and off.

Product Feature Badges

The Print on Demand badge highlights products that are custom-made or printed only when ordered. This badge assures customers of a personalized, eco-friendly process that minimizes waste, making each item uniquely crafted just for them. Perfect for showcasing exclusivity and sustainability features.

Best Seller Badges

The Best Seller badge is automatically applied to products tagged as "Best Seller." This dynamic badge highlights top-performing items, signaling their popularity and high demand. By leveraging the product tag, it ensures shoppers instantly recognize trusted and favored products, boosting confidence and encouraging purchases

Inventory (Low Stock) Badges

Inventory-based badges dynamically reflect a product’s stock status, such as "Low Stock," "New Release," or "Sold Out." These badges keep customers informed in real time, creating urgency for limited items, excitement for new arrivals, and clarity on availability, enhancing the shopping experience and driving action.

How to install

How to Set up

STEPS 1&2

Log into your Because dashboard in Shopify
Create a New Campaign, select the “Badge” option

STEPS 3&4

3.Select where you want to run the campaign

4.Use the Because visual editor to design your badge

From the Editor select the “Container” option in the left panel
Use your inherent site styling, or, manually select colors, fonts, and icons that match your brand
Customize styling for desktop and mobile

STEP 5

5.Define the criteria for when the Badge displays, under “Display Rules”

STEPS 6-8 (final steps)

6.Test your badge system by selecting “Preview” and entering the URL for the page you want to test.

7.Activate the badge personalization

8.Create multiple badge designs for different criteria (e.g. New, Low Stock, Sale, Limited Edition, Picked For You, Recommended, etc.)

TIPS & NOTES

Best Practices

Create. Test. Get Results.

Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.

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