Badges

E-Commerce | Beauty & Skincare, Health & Wellness, Fashion, Technology, and other Direct to Consumer Brands

Page on Shopify:

Collection

Overview:

The Because Badges feature is a dynamic product labeling system that visually highlights items based on product rules and/or rules based on user behaviors or preferences.

These badges can be customized to display various information, such as age suitability, size recommendations, product features, promotions, and much more.

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Key Performance Indicators (KPIs)

Why It Matters

Instant Relevance

Badges help shoppers scan product options to quickly determine interest and suitability. This makes shopping easier, and provides a personalized browsing experience.

Improved Navigation

By providing key product details early on, shoppers spend less time clicking in and out of PDPs. This helps them find the right products more quickly, and reduces decision fatigue.

Higher Conversion Rates

By utilizing product badges, merchants raise the likelihood that customers find the items they are looking for, making purchase decisions faster and easier.

How to install

How to Set up

STEPS 1&2

Log into your Because dashboard in Shopify
Create a New Campaign, select the “Badge” option

STEPS 3&4

3.Select where you want to run the campaign

4.Use the Because visual editor to design your badge

From the Editor select the “Container” option in the left panel
Use your inherent site styling, or, manually select colors, fonts, and icons that match your brand
Customize styling for desktop and mobile

STEP 5

5.Define the criteria for when the Badge displays, under “Display Rules”

STEPS 6-8 (final steps)

6.Test your badge system by selecting “Preview” and entering the URL for the page you want to test.

7.Activate the badge personalization

8.Create multiple badge designs for different criteria (e.g. New, Low Stock, Sale, Limited Edition, Picked For You, Recommended, etc.)

TIPS & NOTES

Best Practices

Create. Test. Get Results.

Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.

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