The Because Klaviyo integration is a powerful feature that dynamically personalizes on-site content based on Klaviyo data. Using Because + Klaviyo, merchants can target specific customers at finely-tuned steps during their on-site purchase journey based on Segments, Campaigns, and Flows.
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Align email marketing efforts with on-site experiences for consistent messaging and offers.
Show visitors content that matches their interests and behaviors as captured in Klaviyo segments.
Tailored experiences can significantly boost conversion rates - especially for email traffic.
Capture non-subscriber emails deeper in the funnel if they’ve closed out your pop up. Prompt visitors to re-trigger your normal site pop up by providing hyperlinked text on your product page. This strategy has driven over a 67% email opt in rate!
Drive urgency with visitors who have recently abandoned cart with this top bar. This example drove a 5% CR lift, an $18 AOV increase, and a 13% lift in revenue!
Make sure to set a rule that the visitor still has a least 1 item in their cart to avoid phantom messaging.
Any loyalty platform that integrates with Klaviyo can be used to personalize your site to loyal customers - even if they’re not logged in. This is especially valuable since most users don’t log in until they’re at checkout. Use this strategy across your site, excluding the member page, to create a consistent, tailored experience for your loyal shoppers.
“We use Because to set up messaging on PDPs and collection pages, like adding a badge that says, ‘Your Perfect Match’ on products based on quiz results. This ensures customers see personalized recommendations without having to retake the quiz or search through emails for their results.” Liz at Ethique
Welcome your "Never Purchased" segment with a personalized offer tailored just for them. By presenting it instantly on-site, you create a seamless experience that feels intuitive and removes friction—no need for them to hunt through emails. It’s all about guiding new buyers effortlessly toward checkout with a journey designed to meet their needs.
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Create. Test. Get Results.
Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.
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