Klaviyo Segments

Email Marketing | E-Commerce | Direct to Consumer Brands
Page on Shopify:
Home
Product
Collection
Cart/Checkout
Landing
Overview:

The Because Klaviyo integration is a powerful feature that dynamically personalizes on-site content based on Klaviyo email segments and user behavior.

It extends email segmentation strategies to the website, creating a cohesive and highly targeted customer experience across channels.

Key Performance Indicators (KPIs)

Why It Matters

Seamless Omnichannel Experience

Align email marketing efforts with on-site experiences for consistent messaging and offers.

Increased Relevance

Show visitors content that matches their interests and behaviors as captured in Klaviyo segments.

Improved Conversion Rates

Tailored experiences can significantly boost conversion rates for email traffic.

How to install

How to install

STEPS 1-3

  • Log into your Because dashboard
  • Create your Campaign in the Editor
  • In the “Display Rules” tab, select Klaviyo

STEPS 4&5

4. Select the Klaviyo segments you want to use for personalization
5. Create personalized content for each segment using Because visual editor

STEPS 6-8

6. Set up trigger rules (e.g., when a user is part of a specific Klaviyo segment)
7. Test your setup using the preview mode
8. Activate the Klaviyo-based personalization.

Example klaviyo segment campaigns

Facebook Dynamic Product Ad Campaign
  • Display the exact product from the ad prominently on the landing page
  • Show a carousel of complementary products
  • Include social proof specific to the product (e.g., "Over 500 sold this week!")
UTM: utm_source=facebook&utm_medium=cpc&utm_campaign=dynamic_product_ads
Instagram Story Ad for Summer Collection
  • Welcome message: "Welcome, Instagram follower! Check out our summer hits"
  • Display a lookbook featuring the summer collection
  • Offer a limited-time discount: "10% off for our Instagram friends - Today Only!"
UTM: utm_source=instagram&utm_medium=social&utm_campaign=summer_collection&utm_content=story_ad
Google Search Campaign for "Eco-friendly Water Bottles"
  • Headline: "Eco-Friendly Water Bottles - As Seen on Google"
  • Feature a collection of eco-friendly water bottles at the top of the page
  • Display an "Eco-Impact" calculator showing plastic saved by using these bottles
UTM: utm_source=google&utm_medium=cpc&utm_campaign=eco_bottles&utm_term=eco_friendly_water_bottles
Email Campaign for Loyal Customers
  • Personalized greeting using the customer's name
  • Display a "VIP Customer" badge on the page
  • Show exclusive products or early access items not available to regular visitors
UTM: utm_source=klaviyo&utm_medium=email&utm_campaign=loyal_customer_appreciation
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TIPS & NOTES

Integration Capabilities
Best Practices
Testing & Optimization

Create. Test. Get Results.

Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.

Book A Demo

Stay up-to-date & get content that converts

Boom! See you on the other side! : )
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