PDP Customization

PDP

Customization

E-commerce (applicable across all sectors: Fashion, Health & Beauty, Electronics, Home Goods, etc.)

Page on Shopify:

Product Description Pages

Overview:

Because PDP customization allows e-commerce managers to dynamically modify product description pages without requiring developer intervention.
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This includes adding and updating Unique Selling Propositions (USPs), integrating customer reviews, Low Stock callouts, and other personalized content based on your zero party and first party data.

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Key Performance Indicators (KPIs)

Why It Matters

Agility

Automate real-time updates to reflect time-sensitive promotions, inventory changes, or other marketing campaigns without developer help.

Content Personalization

Tailor product information and product description page content based on zero party and first party data for increased on-site relevance.

Testing & Conversion Optimization

Rapidly test different USPs, promotions, and dynamic content to improve conversion rates.

Examples

Dynamic Promotions

Everyman uses dynamic banners on PDPs to remind customers of exclusive promotions. Keeping offers in front of customers as they shop has been proven to greatly increase Add to Cart and Conversion rates!

Email Sign Up

Your PDP isn't just for product information. Giving shoppers a chance to sign up for emails later down the funnel (maybe once they are more sure about making a purchase) can greatly increase op-in rates. This example from Hyperlite drove over a 67% increase!

Dynamic Product Stock

Dynamically tap into your Shopify data to show customers exactly how many of an item are left in stock. This drives ATC and a sense urgency for customers to complete their purchase before the item goes out of stock.

Dynamic Product Reviews

Product reviews increase customer confidence, so why bury them at the bottom of your PDP? You can even dynamically show different reviews to different customer segments based on what visitors want to see. Are they looking for ease of use? Find a review that highlights that!

How to install

How to Set up

STEPS 1&2

Log into your Because dashboard in Shopify
Create a New Campaign, select the “Text Element” option

STEPS 3&4

3. Edit the text you want to add

4.Let Because use inherited styling, or click "See Full Styling" to use the Because no-code visual editor

STEPS 5&6

5. Choose the element you want to customize (e.g., USP section, Review display)

6. Set up targeting rules for your PDP customizations

Define which products or categories will display the new elements
Create rules for personalized content based on certain product conditions, site visitor conditions, cart conditions, or Klaviyo data

STEPS 7-9 (final steps)

7. Test your PDP customizations using the preview mode

8. (Optional) Set up A/B tests to optimize your new PDP elements, or set date and time parameters to automate your campaign

9. Activate your PDP customizations and track its results!

TIPS & NOTES

General PDP Best Practices

USP Best Practices

Customer Review Best Practices

Create. Test. Get Results.

Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.

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