How to install
How to set up
STEPS 1-3
- Log into your Because dashboard in Shopify
- Create your Because Campaign
- Under “Display Rules” select “Site Visitor”
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STEP 4
4.Define the UTM parameters you want to track:
- utm_source (e.g., facebook, google, instagram)
- utm_medium (e.g., cpc, display, social)
- utm_campaign (e.g., summer_sale, new_product_launch)
- utm_content (e.g., image_ad, video_ad)
- utm_term (for search campaigns)
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STEPS 5-6
5.Set up content variations for each UTM combination:
- Create dynamic headlines that reference the ad source or campaign
- Craft tailored product recommendations based on campaign theme
- Develop specific offers or discounts tied to UTM parameters
6.Review your Because Campaign in the Overview
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STEP 7 (final step)
7.Test your setup using the preview mode:
- Simulate different UTM combinations to ensure correct content display
- Check mobile and desktop versions for responsiveness
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