How to Create a BFCM-Ready Website: From Heatmaps to Conversions

Gear up for the most important shopping season of the year by unlocking essential strategies to optimize your website and drive success at every customer touchpoint during Black Friday and Cyber Monday (BFCM). In this webinar, we’ll dive deep into the best practices and cutting-edge tools you need to elevate your website’s performance and maximize conversions during peak shopping periods. Whether you’re a seasoned eCommerce professional or just starting out, this session will equip you with actionable insights to enhance your online store’s readiness for BFCM.

Webinar: Sept 26, 2024 | 1PM EST

what you'll learn

Avoiding Common Pitfalls

Discover frequent mistakes brands make during BFCM and how to avoid them to ensure a smooth and profitable shopping season.

Demystifying Conversion Rate Optimization

Explore misconceptions around Conversion Rate Optimization (CRO) and learn practical tips to improve your site’s effectiveness.

Leveraging Real-Time Data for Marketing Success

Learn how to use real-time data effectively to optimize marketing strategies during peak shopping periods.

Personalized Discounting for High-Intent Shoppers

Discover strategies for using personalized discounts to optimize both conversion and profitability.

Aligning Ad Copy with Landing Pages

Understand the importance of aligning your ad copy and creative with landing pages to ensure a cohesive and effective customer journey.

And more!

Watch The Recap

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Speakers

Ashland Stansbury

Founder

Raymond Borkowski

Product

Sam Duncan

Head of Partnerships

Chase Mohseni

Chief Marketing Officer