Staying ahead of the competition means constantly optimizing your online store. 

We've just released a new feature called "Manage Your Positions" for Because campaigns. 

This feature helps you choose exactly where to place your campaigns on your website.

"Manage Your Positions" lets you:

• Pick specific spots on your product pages, collection pages, home page, or cart
• Save these positions for future use
• Place your campaigns above or below the chosen positions

This feature makes it easier to set up and run tests on your Shopify site.

Quickly Create Highly Targeted Tests (No Coding Required)

With this new feature, you no longer need any developer resources to create highly specific AB tests and personalization. 

1. Precision Targeting

With "Manage Your Positions," you can now pinpoint exact locations on your product pages, collection pages, home page, or cart for your Because campaigns. 

This level of precision allows you to:

• Test subtle changes in product descriptions
• Optimize call-to-action placements
• Experiment with social proof elements in strategic locations

2. Streamlined Workflow

Our new feature simplifies the process of identifying and selecting page elements:

• Visual selection tool eliminates the need for complex CSS selectors
• Save and reuse positions across multiple campaigns
• Reduce setup time and get your tests live faster

3. Enhanced Flexibility

"Manage Your Positions" opens up new possibilities for creative testing:

• Easily test above or below any selected element
• Experiment with different placements without changing your site's core structure
• Quickly adapt to seasonal changes or promotional events

4. Improved Collaboration

This feature bridges the gap between marketers and developers:

• Non-technical team members can easily select and save positions
• Developers can focus on creating impactful test variations rather than locating page elements

Why This Matters: A New Capability To Create Tests for Ecommerce CROs and Marketers

1. Faster Iteration: With the ability to quickly find and save positions, you can launch more tests in less time, accelerating your optimization efforts.
2. More Accurate Tests: By precisely targeting specific page elements, you can isolate variables more effectively, leading to clearer, more actionable results.
3. Expanded Testing Scope: The ease of selecting new positions encourages experimentation in previously overlooked areas of your site, potentially uncovering high-impact optimization opportunities.
4. Reduced Technical Barriers: The visual selection tool empowers marketers to set up tests without relying heavily on technical support, fostering a culture of continuous optimization.
5. Consistent Cross-Page Testing: Easily replicate successful tests across multiple product pages by saving and reusing positions, ensuring a cohesive optimization strategy.

How to Use "Manage Your Positions"

Here is a video overview of how to set up the Manage Your Positions feature: 

1. Access the feature through the "Manage positions" option in your Because campaign editor.

This will help you determine where you want to place your Because campaign:

2. Click "Add position" and enter the URL of the page you want to optimize.

2. Use our visual selection tool to click on the desired page element. Add the URL of the page that you want to optimize in the “Find Position”:

2. Then on the page that you want to create your campaign, you will see that each section fo the page can be saved with a descriptive name for future use.

2. Apply the saved position to your Because campaigns, choosing to place content above or below the selected element. Here is where you would choose the position that you want to save. Then click “Save Position”:

Now that you are back in your Because Dashboard, you can give this position a name, under “Position Name”:

From here, it is easy to use this position. In this example, the Position is called “Test”, so you can place your new Because campaign above or below the saved position, “Test”:

With "Manage Your Positions," we're putting the power of precise, flexible, and efficient testing into the hands of ecommerce professionals. 

Start exploring this new feature today and unlock new levels of optimization for your online store.

Ready to revolutionize your testing strategy? 

Book your free demo today!

Or log in to your Because account now and discover the potential of "Manage Your Positions",