Ecommerce brands face a constant challenge: deliver personalized experiences that convert, without draining resources.

Nebula Dept addresses this challenge every day as a full-service agency specializing in conversion rate optimization (CRO).

Because and Nebula Dept worked together on personalization campaigns for Cornbread Hemp, a fast-growing CBD brand.

The results were significant:

• 13% increase in conversion rate from personalized messaging campaigns
• 6% improvement in add-to-cart rates
• 1.14% increase in conversion rate

The key to this success was Nebula Dept's strategic approach to customer journey optimization paired with Because's ability to rapidly implement and test personalization strategies.

This collaboration showcases how agencies can leverage Because's platform to deliver measurable results quickly, with implementation timelines reduced from weeks to hours.

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Background

About Nebula Dept

As a full-service agency specializing in strategy, Nebula Dept begins their process with a thorough audit of each client's entire marketing ecosystem.

This includes analyzing:

1. Website performance and user flows
2. Email marketing campaigns and automations
3. SMS program effectiveness
4. Existing digital assets and creative
5. Customer journey touchpoints
6. Retention metrics and opportunities

Partnership Context

The collaboration between Because and Nebula Dept emerged from several pressing client needs:

1. Speed of Implementation
   1. Traditional CRO changes required extensive development time
   2. Clients needed to test ideas within hours, not weeks
   3. Marketing campaigns demanded rapid website updates to maintain message consistency
2. Data Integration Challenges
   1. Brands collected valuable customer data through quizzes and forms
   2. This data often sat unused due to implementation difficulties
   3. Need for seamless connection between data collection and on-site personalization
3. Resource Efficiency
   1. Creating multiple landing pages for different segments was resource-intensive
   2. Development teams were bottlenecked with personalization requests
   3. Brands needed a way to test ideas without major development investment
4. Personalization at Scale
   1. Growing brands served increasingly diverse customer segments
   2. Each segment required unique messaging and product recommendations
   3. Traditional solutions couldn't scale with rapid growth

Nebula Dept found that Because's platform addressed these challenges by offering:

• Rapid implementation of personalization elements
• Direct integration with existing tools like Klaviyo and Octane AI
• The ability to test messaging without development resources
• Scalable personalization that grows with their clients

An early test of our partnership came through our collaboration with Cornbread Hemp, where the combination of Nebula's strategic approach and Because's technology platform delivered measurable results while setting a framework for future client success.

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Core Challenge: Cornbread Hemp Case Study

Client Challenges

Cornbread Hemp faced mounting challenges in serving their diverse customer base.

Their products addressed multiple needs—from sleep improvement to pain management, stress relief, and relaxation through their THC line.

Each segment required different messaging, from CBD newcomers needing education to experienced users seeking specific benefits.

The complexity extended beyond customer segments.

With multiple product lines spanning oils, gummies, and topicals in various potencies, plus subscription options, new users struggled to find their ideal products.

Meanwhile, the brand's messaging became fragmented across channels.

While email campaigns and quiz results effectively guided customers, this personalization vanished once users reached the website.

As paid media campaigns expanded and product lines grew, Cornbread Hemp needed a scalable solution.

They required efficient ways to test messaging and maintain consistency across touchpoints, but lacked the resources for extensive custom development.

Strategic Approach

Nebula Dept developed a comprehensive strategy leveraging Because's capabilities alongside other key tools.

The foundation of their approach began with robust data collection and integration.

They implemented an Octane AI quiz as the primary data collection tool, focusing questions on specific relief needs and experience levels.

This data flowed into Klaviyo for segmentation, creating custom properties to track user preferences and needs.

Because then leveraged this data for on-site personalization.

The personalization implementation touched multiple aspects of the user experience.

Top bar messaging dynamically changed depending on user segments, while buy box content aligned with specific customer needs.

Product recommendations drew directly from quiz results, and key benefits remained visible throughout the purchase journey based on user interests.

Their testing framework encompassed various elements of the user experience.

The team conducted A/B tests on message placements, evaluated color variations for CTAs and design elements, optimized review displays, refined subscription offer presentations, and carefully assessed message hierarchy across pages.

Cross-channel alignment became a crucial focus of the strategy.

Email campaigns connected seamlessly to personalized landing pages, while SMS messages aligned perfectly with on-site experiences.

Paid media messaging found its reflection in the site experience, creating a consistent communication flow across all channels.

The strategy particularly excelled in maintaining messaging consistency throughout the customer journey.

When a customer indicated sleep improvement as their primary goal through the quiz, this information triggered a cascade of personalized experiences.

The quiz results recommended appropriate sleep-focused products, Because displayed sleep-related benefits in the top bar, product pages highlighted melatonin-free features, the buy box emphasized sleep benefits, and review displays prioritized sleep-related customer feedback.

This comprehensive approach ensured that customers received consistent, relevant messaging from their first interaction through to purchase.

The integration of Because's platform enabled rapid testing and optimization of each element, allowing Nebula Dept to refine the experience continuously based on performance data.

Implementation Details

Technical Integration

Nebula Dept's implementation strategy centered on creating a seamless flow of customer data across platforms.

They integrated Octane AI's quiz data with Klaviyo to capture and segment user preferences, then leveraged Because to transform this data into personalized on-site experiences.

The integration architecture proved particularly effective in the “buy box” area—the critical conversion zone next to product images.

For example, when data indicated a customer's interest in sleep solutions, the copy on the Product Detail Page automatically highlighted melatonin-free features and sleep-specific benefits.

Key Testing Areas

The team identified four high-impact zones for testing and optimization:

• Buy Box Messaging: Nebula Dept used Because to test various message placements around the add-to-cart button. They discovered that highlighting specific benefits based on customer segments yielded significant improvements in conversion rates.
• Top Bar Personalization: Initial testing revealed that displaying quiz results in the top bar produced a 13% lift in conversion rates. This persistent reminder of personalized recommendations helped maintain context throughout the shopping experience.
• Product Page Elements: Testing extended to review placement and messaging hierarchy. The team used Because to experiment with different positions for social proof elements, finding that strategically placed user reviews near the buy box strengthened purchase confidence.
• Color and Design: A/B testing of color schemes led to an unexpected insight: darker green variations outperformed the brand's traditional golden hues for key conversion elements. This finding influenced broader design decisions beyond the initial test scope.

Optimization Process

Nebula Dept developed a systematic approach to testing and refinement.

Each test began with analysis of customer reviews and paid media performance to identify messaging opportunities.

Because platform enabled rapid implementation of these insights, reducing typical testing cycles from weeks to hours.

The team prioritized tests based on three criteria - potential impact on conversion rate, ease of implementation, and scalability across product lines

This methodical approach to testing, combined with Because's quick implementation capabilities, allowed Nebula Dept to maintain a constant cycle of optimization while gathering actionable data for broader strategic decisions.

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Results and Impact

Quantifiable Results

Because and Nebula Dept’s partnership delivered immediate and measurable results for Cornbread Hemp.

The most significant wins came from personalized messaging tests, which yielded three key metrics:

1. Top bar quiz results drove a 13% increase in conversion rate
2. Add-to-cart rates improved by 6%
3. Overall site conversion rate lifted by 1.14%

These improvements translated to thousands in additional revenue within the first test period, demonstrating clear ROI for the implementation.

Perhaps more importantly, these gains came without requiring significant development resources or extending implementation timelines.

Strategic Impact

Beyond pure conversion metrics, our partnership transformed Cornbread Hemp's approach to customer experience.

Data from Because's platform informed crucial business decisions, including the shift to darker green CTAs—a change that expanded beyond testing to influence brand-wide design standards.

The ability to rapidly test and implement changes changed their optimization process.

What previously required weeks of development and multiple stakeholder approvals now took hours to execute.

This agility enabled Nebula Dept to test messaging variations across different customer segments simultaneously and validate paid media messaging directly on-site.

Nebula Dept was also able to refine product positioning based on performance data and optimize subscription offerings through targeted messaging.

Operational Efficiency

Our partnership with Nebula Dept dramatically transformed Cornbread Hemp's operational efficiency across their organization.

Where custom development once created bottlenecks, changes now deployed within hours, enabling quick responses to market opportunities and customer feedback.

Cornbread Hemp’s marketing team gained time back to test new ideas without relying on technical resources, freeing developers to focus on core platform improvements.

Perhaps most significantly, customer data evolved from static information in Klaviyo to an active data set that allowed real-time personalization.

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Best Practices and Recommendations

Strategic Foundation

Nebula Dept's approach to CRO begins with customer understanding rather than immediate testing.

Through their work with Cornbread Hemp, they discovered that studying customer reviews revealed crucial messaging opportunities often missed in traditional analytics.

Beyond customer feedback, paid media performance offers valuable insights for on-site optimization.

High-performing ad copy often signals effective messaging themes that can be tested across the website.

This alignment between acquisition messaging and on-site experience helps maintain consistency throughout the customer journey.

Implementation Priorities

Because’s partnership with Nebula Dept showed clear priorities for effective personalization implementation.

The buy box area consistently proves most impactful for conversion optimization, making it the ideal starting point for testing.

This prime real estate near the add-to-cart button demands careful message prioritization, balancing product benefits with customer-specific pain points.

Top bar messaging, while less prominent than the buy box, offers unique advantages for maintaining context throughout the shopping journey.

The success of Cornbread Hemp's quiz result display demonstrated how persistent, personalized messaging can guide customers toward conversion without disrupting their browsing experience.

Testing Framework

Successful personalization requires a structured approach to testing.

Nebula Dept developed a three-step framework through their Because implementation:

First, establish baseline metrics for key conversion points.

Second, identify high-impact testing opportunities based on customer feedback and analytics.

Third, implement rapid tests with clear success metrics, using Because's platform to deploy changes quickly while maintaining rigorous measurement.

This methodical approach helps prevent the common pitfall of simultaneous testing across multiple variables, which can obscure actual impact and complicate decision-making.

Integration Best Practices

Maximum value comes from tight integration between data collection and personalization tools.

The combination of quiz data, customer segments, and Because's personalization capabilities created a powerful feedback loop for Cornbread Hemp.

Each customer interaction enriched their understanding, enabling increasingly targeted personalization.

However, success requires careful attention to data flow between platforms.

Regular audits ensure that custom properties in Klaviyo align with Because's targeting capabilities, while consistent naming conventions help maintain clarity as personalization efforts scale.

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Conclusion

The partnership between Because and Nebula Dept demonstrates how combining strategic agency expertise with powerful technology can transform ecommerce personalization.

Through our joint work with Cornbread Hemp we proved that sophisticated personalization doesn't require massive resources or lengthy implementation cycles.

Success comes from a powerful combination of rapid testing capabilities that validate ideas quickly, data-driven decisions that remove guesswork, strategic alignment that ensures consistent customer experiences, and scalable solutions that evolve with growing brands.

The combination of Because's technology platform and Nebula Dept's strategic approach creates a framework for sustainable growth, turning initial optimization wins into long-term success.

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