About BRCG

BRCG (Blue Ridge Consulting Group) is a specialized CRM consulting firm that transforms how businesses engage with their customers through comprehensive digital communication strategies.

Marketing: Creates comprehensive marketing solutions that focus on personalized customer experiences.

Implementation: Specializes in complex platform integrations, custom solutions, and performance optimization.

Growth: Transforms customer engagement with deep expertise in Shopify, Klaviyo, Braze and Iterable.

“At BRCG, we are a team of passionate experts, driven by innovative ideas, and dedicated to helping businesses…reimagine their CRM identity.”

This tailored approach allows BRCG to meet the unique needs of each client, from small startups to established ecommerce brands.

A few of BRCG’s clients include popular brands Gainful, Le Tote, Twitch, Zero Fasting, Snappr:

At Because, we love how BRCG's customer engagement expertise and Because's no-code, personalization and CRO platform combine to deliver powerful ecommerce experiences.

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BRCG’s Approach To Working With Brands

When BRCG engages with a brand, they focus on immediate impact through rapid testing and implementation. Their methodology includes:

• Integration: Quick and seamless setup of tools and strategies
• Testing: Robust A/B testing to validate all changes
• Personalization: Tailored experiences based on user behavior and preferences
• Optimization: Continuous improvement through data-driven decisions

The partnership with Because has enhanced their ability to deliver results. As Henry notes: "It's so easy to just integrate, test, prove ROI. And at the end of the day, if we can prove ROI and drive a more personalized experience for customers, then the tool speaks for itself."

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BRCG’s Successful Implementations With Because

Personalized Messaging:

Because's personalization platform enables BRCG to dynamically adjust site messaging based on customer data and behavior. Rather than displaying generic content to all visitors, BRCG creates targeted experiences that adapt in real-time to factors like location, cart status, and customer actions. This automated personalization creates a more relevant shopping experience that has consistently driven higher conversion rates for their e-commerce clients.

Product Badges:

BRCG leverages Because's personalization capabilities to enhance product discovery for specific customer segments. As Henry explains, they focus on "different audiences that are getting driven to the website, [where] different products resonate with different users." By implementing targeted product badging and personalized recommendations, BRCG can achieve significant conversion lifts. And, "It's so easy to just integrate, test, prove ROI," notes Pollard.

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Loyalty Program Integration

Because's personalization platform helps BRCG's clients transform their loyalty programs from basic rewards to dynamic, personalized experiences. "We tie in where each user is at, their tier rank, and whether they've purchased," explains Henry. This allows brands to automatically display relevant promotions and create unique experiences that make members "feel like they're a part of something," helping convert one-time buyers into brand advocates.

Fast A/B Testing

"One feature that works really is just the AB testing tool," explains Henry. "We can have a great idea of different campaigns that we want to push out, but when we do, it's always getting tested against the control to see if we're driving an uplift to determine whether it's something we want to push live across the board or test more into." What previously took "two or three weeks cross channel" can now be tested and deployed in minutes.

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Actionable Advice for E-Commerce Marketers

Personalize Based on User Context

"We've personalized the website navigation banner to each user depending on what's in their cart, what they're interested in," explains Henry. Adapt messaging based on shopping cart status, geographic location, past purchase behavior, and customer loyalty status.

Optimize Your Testing Process

"We can have a great idea of different campaigns that we want to push out, but when we do, it's always getting tested against the control," says Pollard. Rather than spending weeks implementing changes, use tools that allow rapid testing and validation of new ideas. This speeds up learning and reduces resource waste on unsuccessful campaigns.

Focus on Customer Engagement

"We help B2B brands, we help ecommerce shops, basically anyone that has an audience that needs nurturing or engaging," notes Pollard. Prioritize creating personalized experiences that nurture customer relationships across all touchpoints, from first visit through loyalty program participation.

Measure ROI Quickly

"If we can prove ROI and drive a more personalized experience for customers, then the tool speaks for itself," emphasizes Pollard. Choose tools and strategies that allow you to quickly demonstrate value through measurable results, making it easier to get buy-in for larger initiatives.

Focus on Existing Traffic

Rather than solely pursuing new visitors, optimize your current traffic's experience. By improving the customer experience and conversion rate of existing visitors, brands can significantly increase revenue without additional acquisition costs.

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